FROM THE IDEA TO THE BOTTLE
HOW WE DEVELOP OUR PRODUCTS
Discover the background to our product development and find out how the process from the initial idea to the finished product in the bottle actually works. All products are developed and supervised by our product team so that you receive the best possible care for your skin.
THE SELECTION OF ACTIVES
Our product development starts with our team attending regular meetings to gather feedback and requests from our customers as well as the latest active ingredient trends and studies on the market. The information obtained is then compared with our portfolio to find out where there is new potential. This allows us to constantly expand and review our range and find out which Actives products suit us best. The collected options are then recorded in a product concept, which serves as the objective for the new product.
THE CREATION OF A PRODUCT CONCEPT
- Using the example of the Azelaic acid serum
WHAT SHOULD THE PRODUCT BE ABLE TO DO?
After analyzing our product portfolio, we first decide what effect our new product should have. Taking Azelaic acid as an example: it should be able to treat blemishes and oily skin Treat, but also calming and be used for rosacea.
WHICH MAIN ACTIVE INGREDIENTS ACHIEVE THIS EFFECT?
Using trend analysis, new developments on the market in particular can be included here in order to determine the essential Actives for the product. E.g. Azelaic acid and Zinc as the optimal combination.
HOW DOES IT DIFFER FROM OTHER PRODUCTS?
In this step, we check exactly how the idea fits in with our existing products. In the case of the Azelaic acid serum, we checked whether we already have a product that is effective against blemishes, that helps with very oily skin or that could be used specifically for rosacea.
WHICH TEXTURE SHOULD IT HAVE?
The right Texture is crucial for many products, as ease of application is particularly important here. In the example of the Azelaic acid serum, the Texture should match our serums and not be too thick, easy to spread and quickly absorbed.
HOW DOES IT FEEL ON THE SKIN?
All products have a different appearance on the skin and feel different. Some leave a light protective film, provide a beautiful sheen or are particularly rich. In the case of the Azelaic acid serum, the product should be mattifying on the skin.
HOW SHOULD THE PRODUCT BE PACKAGED?
This is about the type of bottle and the removal of the product. We ask ourselves how the product can best and most intuitively be removed while remaining stable. For example, it should work well with a pipette.
FOR WHICH SKIN TYPES IS IT SUITABLE?
When it comes to targeted skin care, your skin type is the most important factor for us. We therefore determine your skin's exact needs in advance and compare them with the known characteristics in order to make a precise recommendation for you and offer suitable care for every skin type. For example, Azelaic acid serum is suitable for oily skin and combination skin .
A RECIPE IS CREATED
Once the product concept has been finalized, the first step is to prepare the development in the laboratory. This involves searching for the required raw materials, comparing them with our defined decision criteria, selecting them and ordering them. Among other things, we check whether the raw materials are available regionally or in organic quality. As soon as the ingredients arrive, an initial recipe is written. Our product team uses the recipe to test various options to see how the formulation fits together and whether the product works as intended. They then create the first samples, which are tested according to internal standards as well as their Texture and application behavior. Once the first samples have been approved by the laboratory, they are sent to the product team, who carry out initial testing before passing them on internally to volunteers. Here we then give detailed feedback to the development team about the texture, skin feel and our general impression of the product. Based on this feedback, initial revisions are made to the formulation. In the case of Azelaic acid serum , for example, the formulation was adjusted six times following the internal feedback, as the effect was right but the team was not yet happy with the texture.
