OUR PRODUCT CONCEPT

AS LITTLE AS POSSIBLE, AS MUCH AS NECESSARY. WHAT MAKES OUR PRODUCTS SPECIAL?

We make pure cosmetics with effective ingredients on a predominantly natural basis. We explain everything to you clearly because we want you to understand for yourself what is good for you, your skin and our environment. We avoid everything that your skin doesn't need and focus on the effects that are good for it. In the exact formulation that makes our skincare compatible for all skin types, all ages and all genders.

Only what is really necessary.

We use pure Actives and predominantly natural ingredients for our cosmetics. We pay close attention to where our raw materials come from and how they are processed. We have our own decision criteria that we set for ourselves and our suppliers. As a matter of principle, we do not use any synthetic fragrances, fillers or colorants, nor do we use irritating preservatives, surfactants or drying alcohols. You will never find microplastics, silicones and parabens on our INCI lists on our INCI lists.

Exactly what your skin needs.

To ensure that our skincare is good for you and your skin, we work with active ingredients for which there are evidence-based studies when developing our products. When it comes to concentration and dosage, we pay attention to mild formulations. Just because a lot of active ingredient is promised somewhere does not mean that our skin can do more with it. Our choice of active ingredients and dosage is always based on the latest research findings.

Mildly formulated to do every skin good.

The careful selection and coordinated formulations make our products what they are: pure, high-quality and focused on their effect. Our skincare is suitable for every skin type, every gender and every age. For us, it's all about the combination of ingredients that allows you to tailor your skincare to your Skin concern . The composition is so mild that many of our products can also be used without hesitation for allergies and chronic skin conditions such as rosacea or neurodermatitis.

The most valuable basis is our nature.

Our ingredients are predominantly natural and come from controlled organic cultivation wherever possible. Our selection of synthetically produced active ingredients is also natural. We pay particular attention to the conservation of natural resources. Because sometimes ingredients that are produced in biochemical processes make more sense. This is the case when the original form does not occur in nature or can only be obtained in a very costly and unsustainable way. In order not to burden your skin unnecessarily, we simply leave out everything else that is artificial or plastic. You can find the exact natural and organic content for each product on our website.

Good for you, good for the environment.

We realized early on that our claim to sustainability is not the most convenient way. Both in production and in the traceability of our supply chains through to packaging and shipping. That is why sustainability not only plays a role in the selection of our ingredientsour suppliers and our production. It influences everything we do by equating it with the profitability of our company. To create a balance, we give 1% of our turnover back to social and environmentally relevant projects every year and actively support the United Nations' 1.5°C climate target.

No ingredients of animal origin, no animal testing in accordance with the PETA standard.

If we contribute to consumption with our products, no one should be harmed. Neither in the manufacturing process nor in the test phase. This has been our most important concern from day one. This is because there are currently still no clear regulations or bans on animal testing or the use of animal products in Europe. In the meantime, our efforts have been officially confirmed by the PETA Approved Global Vegan Animal Test Policy certificate.

The right care for every skin.

It is important to us to offer pure and natural care for every skin - no matter who is in that skin. With our mild formulations concentrated on Actives , there is something for every skin type, every gender and every age. Everyone will find what they need to feel good in their skin.