OUR STORY

FROM ONE EXTREME TO THE OTHER

When the idea for JUNGLÜCK was born, Benedikt Klarmann still had a successful online printing company, drove a big car and flew around the world. At home, he overheard conversations between his mom and his wife, who were unhappy with their cosmetic products. And he started thinking about what could be done better. So he began to want to change not only the cosmetics market, but also his own way of thinking and behaving.

THERE WAS A LOT TO LEARN AT THE BEGINNING

About the cosmetics industry, about our environment and about himself. After Benedikt was able to see with his own eyes on his travels the unbelievable overexploitation of nature and how carelessly we treat its resources, he became increasingly aware that this could not continue.

That is why the main question at the beginning of JUNGLÜCK was how our new cosmetics brand should be. It was immediately clear: as sustainable as possible. Right from the start, we put sustainability on an equal footing with profitability. Even though it was clear to us that we would still have to make a lot of compromises here as climate awareness grew.

Benedikt then acquired the necessary specialist knowledge with the help of experts from the pharmaceutical, cosmetics and medical sectors and looked for producers and manufacturers. The first products for which he concentrated purely on compatibility and effectiveness were the aloe vera gel, the Vitamin C serum and the hyaluron Concentrate.

DEMAND FOR PURE, SUSTAINABLE PRODUCTS QUICKLY BECAME STRONG

After the first sales trials were launched online, the initial response was very positive. The demand for pure and sustainable care products was huge. So much so that Benedikt sold his printing company so that he could devote himself entirely to the development of JUNGLÜCK .

Incidentally, the name JUNGLÜCK was born out of a feeling that expressed how our products make you feel: young and completely happy. The name should be German to show where our roots are.

We now make many more people happy than just Benedikt's mom and his wife with over 45 pure and natural products - from Skincare to hand soap and shampoo to our baby products.

"With JUNGLÜCK , I wanted to develop a skincare range that makes you happy. With pure and natural products and a fundamental awareness of sustainability."

Benedikt Klarmann
CEO & Founder

THE PATH IS THE GOAL

If you set up a company today that is supposed to be sustainable and still want to meet increased demand, it gets complicated. The market is shared by a few. It is often difficult to focus on the essentials in the procurement process and in production while complying with all legal requirements.

This is precisely because it is so important for us to know our suppliers in detail, to know how our ingredients are produced and under what conditions. This is our biggest challenge, which requires us to make compromises time and again, but at the same time drives us to keep going.

It started with the fact that most cosmetics are packaged in plastic. It took us quite a while to find a partner with whom we could fill all of our products in recycled amber glass without exception. We now source our glass bottles directly from a glassworks in Italy.

WHERE THE JOURNEY SHOULD GO

Our goal is and remains to close the circle at some point in the long term. We want to work with transparent, responsible manufacturers, we want to source our natural ingredients from controlled organic cultivation. We want to give local suppliers the chance to contribute to something big.

And we want to encourage a change in thinking. Both for ourselves, in the procurement process and, of course, for you. Because we believe that you can also contribute to a more sustainable life with your daily care. We are just at the beginning of this journey and you have given us so much positive feedback.