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Now new: Tinted care!

Our product of the month for €29.90 instead of €36.90: Lash Serum

WE CARE FOR CHANGE - NOW AND TOMORROW.

OUR PURPOSE: WE WANT TO DO COSMETICS DIFFERENTLY. BETTER.

We care about your well-being. The sustainable production of our products is just as important to us as our overall impact on our planet. We want our products to contain as much naturalness, effectiveness and compatibility for you as is good for you, your skin and our environment. To achieve this, we are always prepared to break new ground. Today. Tomorrow. And the day after tomorrow.

RETHINKING STARTS WITH YOU.

In order to put our purpose and thus the deeper meaning of all our entrepreneurial activities on a stable footing, we have agreed from the outset to adhere to genuine values. Values that are not simply written down somewhere. They are values according to which we live, decide and act. For us, this applies to the development of new products as well as our external communication and the improvement of existing products. In other words, simply everything.

EVERYTHING WE DO IS BASED ON REAL VALUES.

SUSTAINABILITY

We care about the environment.

From the very beginning, it was important for us to look at the big picture. We didn't just want to bring out products that would be bought. We wanted everything to make sense - from procurement to production, packaging and shipping.

HONESTY

We want to be honest with you.

We want to create clarity and be honest with you from day one. We Tone you exactly about our ingredients and their effects. That's why you can now also view our CO2 footprint for our products. We want you to know exactly what you are getting from us and to trust us.

RESPONSIBILITY

We take responsibility.

As a commercial company, we are aware that we also contribute to consumption. We want to give something back from the good things we experience. To our home. To our environment. To our society. Every year, we support social and climate projects around the world with 1% of our turnover.

EQUALITY

We make no distinctions.

Our products are made for people of all genders, skin colors and ages. We love diversity. And are committed to gender equality and equal opportunities. We want everyone to feel comfortable in their own skin.

OUR COMMITMENT.

For us, sustainability means doing business in harmony with our environment - or more precisely: with people, animals and nature. We want to keep our footprint as small as possible with products that do not harm the environment and whose production we are involved in. We work every day to become better and better. In doing so, we are guided by the 17 Sustainable Development Goals (SDGs for short) of the United Nations. To achieve our ambitious sustainability goals, we focus on four areas that are important to us.

MORE ABOUT OUR SDGS

OUR IMPACT REPORT #1

Just do it. Even though we are still at the beginning with many things, we have recorded our current sustainability balance sheet in our first Impact Report 2021 and will let you participate in it every year from now on.

Our Impact Report 2021

OUR CO2 FOOTPRINT

We are not perfect. But that doesn't stop us from wanting to be. We are already paying close attention to our CO2 footprint and offsetting. For us, this is just the beginning, which paves the way for further reduction measures of our own.

More about CO2 FOOTPRINT

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OUR SETS

WE CARE FOR CHANGE - NOW AND TOMORROW.

RETHINKING STARTS WITH YOU.

OUR COMMITMENT.